How to use Google My Business, to rank high in the local search rankings
Google My Business is considered as the free marketing tool, which is very helpful in ranking any business in the Google search.
Google my Business allows all the business owners and marketers in managing their businesses that how their Business will be displayed on Google Search and Google Maps. GMB is the name of the listing of your Business on the Google which shows your business name, contact information, address and website links etc. So, in the ranking of any business with the help of Google My Business following steps are highly recommended:
- Fill out your complete profile with the correct information.
- Maximize the number of photos on your profile.
- Must post the latest news, updates and the special offers regarding your Business.
- Encourage your customer to leave a review for your Business.
- Build trust among your clients and customers by responding to bad reviews or comments.
The very 1st step while using Google My Business to improve the local search ranking is to provide the maximum number of information about your Business in Google My Business profile. Your profile must acknowledge your desired purpose. You can give the word about your company name, products or services you are offering, and your business information like contact information, address and website link also. So, all the data and information you are providing in the GMB should be correct and relevant. The location you are providing to the GMB should also be right.
Help the people or the audience to see that what your Business is all about, and what are you offering and selling, and you can do this by presenting yourself with the photos and logos. Whenever you are going to create your Google My Business profile, you will be able to add a logo designs as well as cover photos. So, the logos or the images you are using in the GMB should be much like you are having on your Facebook, Twitter, LinkedIn or Pinterest profiles. Without the pattern of the same images and logo designs, it will be much difficult for an audience to recognize your brand online, and this will cost you in the form of less sale. Just do not stop here. Also show off the location of your business, products, and the handiwork with the help of posting some additional photos. If you are running a restaurant, you can post the pictures of your meals, menus, and your dining room. While posting these images, make sure that they must look delicious, professional, and they must attract the customers. According to recent figures by Google, businesses with the more number of photos are receiving 42% of more requests for the directions, and 35% of more clicks to their websites or pages.
The information provided by you on your Google my Business profile like your address, hours, and other contact information like (email id, contact number etc.), should always be accurate, correct, valid and always up to date. Also, make sure to edit all the previous information if it changes with the time. You can also create the posts for your Business to inform your clients or customers about the updates, the new products, the offers, and any other event. Contingent on your goal, these posts are going to keep your profile fresh, initiative sales, and it will also encourage visits to your physical and the digital storefront.
To attain the local search with the help of Google My Business, you must encourage customers, to leave a review for your Business. It is the fact that people trust other people more than having faith in Business. A good review can indeed be proved as the deciding factor that tips the forthcoming customers in your company’s favour. Studies are also constructive in improving your Google ranking. Now the question is that when to ask your customer for the review, so the best time to ask for a review is the time after providing a great experience with the successful delivery of your product or services. Whether in the store physically or online, always consider the sharing of a card or the e-receipt that would ask your customer for a review.
Build trust among your customers and the clients by responding to the nasty comment or review on your profile. Bad comment or reviews listed you down in Google My Business. And then the only thing which can boost you up again in Google My Business your positive response to the negative feedback. Your Positive interactions to the lousy comment or the review can build the trust and loyalty factor among your customer, which would help in achieving local business ranking. Always remember while responding that your tone or style should meet your brand voice, and always stay respective and professional to the clients. That can impact for negative reviews, too. So, it would be best if you did not ignore them. Always turn the things around by the help of listening and addressing the issues which are raised. Always be honest and be sure in offering an apology whenever it is wanted. And If the matter is quite sensitive, you can also ask them to send you a private message, and this would help gain the trust factor and comfort zone for your clients.
All the above factor or tips should be followed while listing or making of your Google My Business. By following all the above information, you can achieve the trust factor and comfort zone for your customers, which will ultimately help in gaining more reviews and traffic for your Business. And by attaining more traffic you can compete in the market, and you can earn more profit and more revenue from the Business. So, always provide the correct information on GMB, maximize the use of images and logos, must update your profile information, accordingly, must create a trust factor for your customers by maintaining the quality content and services. It would help you in achieving local search ranking with the use of GMB.
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