5 Best WordPress Analytics Plugins for Your Website in 2024

Are you looking for the best WordPress analytics plugins for your website? We have you covered! In this article, we explore the best analytics for WordPress plugins to help you see how your website is performing in real-time.

A WordPress analytics plugin will help you track website performance in great detail so you can analyze user behavior and optimize your website accordingly. The right plugin offers detailed insights about your WordPress site and is easy to install and manage. But before exploring the best widgets, let’s walk you through the critical factors to consider before selecting a WordPress analytics plugin. Let’s go!

What to Look for in a WordPress Analytics Plugin?

Here are the key features of the best WordPress analytics plugins.

1. Content-specific Tracking: You must be able to track the performance of specific page elements like videos, custom post types, category pages, etc.
2. Traffic Monitoring: A good analytics plugin should help you segregate traffic, such as direct traffic, social media traffic, search engine traffic, etc.
3. Good User Experience: The interface should be easy to navigate and customize.
4. Reporting Features: The best analytics plugins offer detailed reporting features for greater clarity.
5. Global Integrations: The best analytics plugins are compatible with your existing WordPress themes and plugins.
6. Privacy Settings: The tool should let you choose what data to store and share.

5 Best WordPress Analytics Plugins Compared

Here are the five best WordPress analytics plugins in 2024. We will compare the key features, pros, and cons of every widget to help you choose better.

MonsterInsights

One of the most popular analytics plugins for WordPress websites, MonsterInsights has over 3 million active installations in 2024. The tool is responsive and intuitive and features excellent data handling and management capabilities.

Key Features

1. Google Analytics Tracking: Set up website tracking across devices and campaigns with just a few clicks.
2. Google Analytics Dashboard: Get website analytics reports inside the WordPress dashboard.
3. Real-time Stats: Get real-time statistics about customers’ browsing habits and patterns.
4. Easy E-commerce Tracking: Get one-click Google Analytics e-commerce tracking for WooCommerce.
5. Page Level Analytics: Get detailed stats for individual pages, posts, and sections.

Pros

• The Widget is compatible with popular WordPress plugins, like SEO, donation, and membership plugins
• You can automatically add site notes to your website
• Measure the performance of your WordPress site instantly
• The plugin is GDPR-friendly
• You can use MonsterInsights with any website hosted on an SEO VPS server.

Cons

• It is quite costly and tons of junk data have accumulated over the years

ExactMetrics

ExactMetrics is a powerful analytics tool that lets you integrate Google Analytics into your WordPress website without coding. The tool provides valuable insights to help you streamline your digital marketing efforts.

Key Features

1. Accurate Tracking: Set up Google Analytics with ExactMetrics in just a few clicks.
2. Analytics Dashboard: Get all Google Analytics reports right on the WordPress dashboard.
3. Real-time Stats: See who is viewing your website and monitor their activity in real -time.
4. E-commerce Tracking: Easily set up Google Analytics e-commerce tracking for WooCommerce.
5. Page Level Insight: Get detailed insight for each post, page, and section.

Pros

• You can combine the tool with a WordPress performance plugin to improve page load speed and SEO score
• Automatically track affiliate links with advanced attributes
• The tool is GDPR and CCPA compliant
• Enjoy one-click integration with WooCommerce, WPForms, Yoast, and other tools
• Ideal for SMEs, entrepreneurs, bloggers, agencies, and other businesses

Cons

• Offers constant notifications and suggestions which can be annoying

Site Kit by Google

Google Site Kit is the company’s official plugin to help webmasters manage website analytics from a single dashboard. The tool is user-friendly and connects you with the entire Google services suite.

Key Features

1. Powerful Search Console: The tool measures your site’s Google search traffic and performance.
2. Detailed Analytics: Get detailed insights into how to find, use, and engage with your website.
3. PageSpeed Insights: The plugin analyzes your website and suggests ways to make it faster.
4. AdSense Compatible: Site Kit helps you generate revenue from your WordPress website.
5. Easy to Set Up: Install and configure the plugin with just a few clicks.

Pros

• Quick and easy setup process
• Free to use, making it perfect for beginners and entrepreneurs
• Assign, remove, and edit WordPress user roles with one click
• Compatible with top-rated WordPress responsive themes
• The tool has a user-friendly interface

Cons

• Doesn’t add much value to your website apart from connecting with Google’s existing services suite.

WP Statistics

WP Statistics is a free WordPress analytics plugin that is ideal for those concerned about data privacy. While the tool does not offer the same level of insights as Google, it is pretty extensive, making it ideal for amateur webmasters.

Key Features

1. Real-time Stats: Track visitor activity on your website in real-time.
2. Advanced Reporting: stay updated on website performance with a convenient add-on.
3. Fully Customizable: The tool is completely customizable, from admin menus to plugin headers.
4. Data Plus Addon: This intuitive add-on lets you monitor custom post types and 0taxonomies apart from outbound links and user downloads.
5. Advanced Widgets: Supercharge your web metrics with the Advanced Widgets add-on.

Pros

• It is a very capable plugin for measuring website performance
• The tool is completely free to use
• The free version offers all the basic information and doesn’t confuse amateurs
• You can buy standalone plugins to unlock greater functionality
• Compatible with all popular managed server hosting plans

Cons

• Not as detailed as Google Analytics

Jetpack

Jetpack is one of the best WordPress analytics plugins on the market. The tool offers a wide range of functions and is compatible with Google Analytics. You can optimize website performance and enhance security levels with built-in features.

Key Features

1. Detailed Visitor Stats: Explore real-time visitor data and referrers that bring traffic to your website.
2. Content Performance Metrics: Discover your top-performing pages and posts.
3. Social Reach Monitor: See your WordPress and email subscribers and follow them back to create a loyal community.
4. Third-party Integrations: Compatible with third-party WordPress widgets like custom post types, SEO, etc.
5. Data Security: The plugin respects your data privacy and is GDPR-compliant.

Pros

• Optimized for WordPress blogs
• Accessible from mobile devices
• Can be customized easily
• Pretty affordable compared to rivals
• The plugin receives frequent updates

Cons

• Lacks advanced features compared to some of its rivals

Conclusion

That concludes our list of the best WordPress analytics plugins in 2024. The above-mentioned plugins are all capable and offer unique features. We recommend you compare the key features, pros, and cons to find a suitable widget for your website.