Attracting potential customers and driving sales is one of the key objectives of any business. Achieving this goal is impossible without the right software and impactful ad campaigns. From the perspective of effectiveness and return on investment (ROI), pay-per-call marketing is particularly advantageous for brands.
Since many customers (a whopping 17% of Millennials and 25% of Generation Z!) prefer to communicate with brands via phone, pay-per-call marketing remains a powerful tool for bringing in high-intent leads and maximizing ROI.
Therefore, running pay-per-call campaigns and implementing a pay-per-call affiliate program for business promotion is an excellent decision. Pay-per-call advertising campaigns are the cornerstone of effective lead generation and customer engagement. By tracking and analyzing incoming calls, you can assess which advertising sources drive the most calls and adjust your strategy accordingly.
But to keep your marketing at peak performance, you need pay-per-call software that allows you to address the challenges associated with generating and managing pay-per-call leads.
So, without further ado, let’s take a closer look at the top 5 pay-per-call software every tech-savvy marketer and business owner should consider.
Top Pay-Per-Call Tools for Your Business
Phonexa
Phonexa is a single operating solution for partner and performance marketing allowing to tie revenue back to publishers, channels, campaigns, and networks through marketing attribution. The Phonexa Suite is the underlying technology that powers the pay-per-call campaigns, consumer lead and call lifecycle, assisting performance marketing teams in driving ROI for companies via partner, affiliate, and paid channels.
Based on the data provided by this pay-per-call software, you can perform data-driven marketing, increasing the profitability of your business with eCommerce hosting.
Pros & Cons
- Comprehensive capabilities for pay-per-call advertising
- User-friendly interface
- Advanced analytics and comprehensive reporting
- Integrations with 100+ third-party solutions
- Integrated billing platform
- Ability to expand into other forms of lead generation products
- Paid access to functionality
- Learning curve due to the multitude of unique features
Pricing
Available tariff plans:
- Lite Suite: $100 per month
- Premium Suite: $500 per month
- Enterprise Suite: $1,000 per month
- Custom: Personalized terms
Key Features
- Flexible functionality for pay-per-call lead generation
- Convenient tracking of incoming calls from various channels
- Automatic distribution of calls from clients
- Monitoring of customer behavior, including clicks and conversions
- Detailed reporting on the effectiveness of marketing strategy
- Viewing traffic sources, as well as publisher and affiliate performance
- Detection of fraudulent and duplicate sources
- Ensuring transparency of cash flows and revenues
Free trial
There’s no trial period, but Phonexa offers a free demo.
G2 rating
4.9 out of 5
Retreaver
Retreaver is a cloud-based solution for call and contact centers and performance marketers, allowing them to track, tag, and route calls to specific departments and agents. The company provides fully customized, stackable data and a call analytics solution for detailed analysis of call information and conversions.
All of this is possible thanks to access to valuable call information and various tools for CPA affiliate networks managing affiliate programs that pay daily or weekly.
Pros & Cons
- Affordability
- Call routing capabilities
- Flexible customization
- Detailed statistics on campaigns and payments
- User interface and reporting can be counter-intuitive
- Possible difficulties for beginners
Pricing
The company offers a pay-as-you-go service, with no pre-set monthly package charges.
Key Features
- Optimization of pay-per-call ads with just a few clicks
- Visitor and keyword tracking
- Detailed reporting on the results of pay-per-call affiliate campaigns
- Local and toll-free numbers
- Geo-routing
- Multichannel call attribution
Free trial
Retreaver offers a free trial and demo.
G2 rating
4.9 out of 5
CallerReady
CallerReady is a platform for automating pay-per-call for those who aim to convert potential clients into phone calls. The provider positions its product as a powerful tool for scaling businesses.
Its use simplifies the setup of advertising campaigns and partner marketing management, so you can achieve your goals even faster and more successfully in a rapidly changing competitive business environment.
Pros & Cons
- Entire set of tools on a single platform
- Convenient management of campaign calling center
- Quality customer support
- Complexity in use for beginners
- Possible integration issues
- Limited customization
Pricing
The digital solution provider adheres to an individualized approach to pricing, taking into account the needs of each client.
Key Features
- Easy call tracking and lead management
- Use of unique numbers for each campaign
- Dynamic distribution of incoming calls
- Round-the-clock call reception, including weekends
- Analysis of profits and losses from call management
- Tools for lead-to-call automation
- Flexible system designed for order management
- Call analytics and real-time reports
Free trial
It is recommended that you check with the company for trial period information.
G2 rating
4.8 out of 5
Service Direct
Service Direct is a platform for lead generation through which companies can easily convert potential clients into real ones. This pay-per-call service provider also offers affiliate marketing opportunities and optimization of affiliate payment processes.
This solution is particularly well-suited for small and medium-sized enterprises operating in highly competitive industries, including the service sector, logistics, and call centers.
Pros & Cons
- Pricing model based on results
- Attraction of target clients in various industries
- 15 years of experience working with pay-per-call strategies
- Need for training for beginners
- Unavailability in certain regions
- Challenges with customization
Pricing
Service Direct offers a flexible pricing policy. The cost depends on the needs and capabilities of each client.
Key Features
- Hyperlocal and hyper-targeted marketing.
- Individual lead pricing with changes at any time.
- Full control over your marketing budget.
- Payment only for real new potential clients.
- Exclusive inbound calls from target clients.
- Tracking the profitability of your investments.
- Wide range of pay-per-call affiliate offers in various niches.
- Access to accurate data for making informed decisions.
Free trial
Information about the possibility of free use of the solution should be clarified with the company.
G2 rating
No information available.
Dialics
Dialics is a solution promising to elevate marketing campaigns for small and large businesses to a new level. You can experiment with virtual phone numbers, not miss a single inbound call, and track and analyze the most important customer interaction metrics.
Please note that this digital product is tailored to the needs of professional marketers, ideally with experience in statistical testing.
Pros & Cons
- Focus on PPC advertising and affiliate marketing
- Integrations with CPA marketing networks
- Transparency in affiliate payments
- Need for training for users without experience in statistical testing
- Lengthy initial customization
- Possible challenges in making decisions based on data
Pricing
The cost starts from $1 per month. Please note that international tariffs may vary.
Key Features
- Data analysis based on sophisticated statistical tests
- Use of international numbers for business expansion
- Call forwarding and routing capabilities
- Tracking customer behavior within each campaign
- Identification of best traffic sources and keywords
- Monitoring results of current advertising campaigns
- IVR menu for automating basic processes
- Analysis of promotion budget and ROI metrics
Free trial
A 7-day trial version is available for those who want to test the functionality and ensure its effectiveness in achieving specific business goals.
G2 rating
No information available.
Use Pay-Per-Call Marketing for Confident Business Growth
For a modern company aiming to scale, become more competitive, and increase ROI, it’s important to utilize cutting-edge tools from trusted providers. If you’re searching for a solution for pay-per-call lead generation, focus on your unique functionality needs and financial capabilities.
Pay attention to digital products that offer a comprehensive approach to promoting your business locally and internationally. For instance, they consolidate all the necessary functions in one place to save you time and money.
You’ll also need access to various pricing plans to be able to adapt the solution to your company’s current goals to achieve. Thus, conducting marketing campaigns with convenient and reliable software for analyzing potential clients and tracking calls is what your business needs to succeed.
If you’re ready to take the next step and explore the world of affiliate marketing with a reliable hosting partner, we invite you to check out Ultahost’s Affiliate Program. Empower your digital journey and transform your passion into profit with a trusted ally by your side.
