Email communication plays a critical role in customer engagement, especially if you run an eCommerce store. An email customizer for WooCommerce can help you create professional, personalized, and beautiful emails that leave a lasting impression. Hence, in this blog, we compare the five best WooCommerce email customizer plugins to help you find the right one for your website.
Default WooCommerce emails often look bland and uninspiring. Customizing email messages to fit your brand colors is an effective way to stand out in a crowded inbox. However, with countless email customization plugins available, finding the right tools for your application can be challenging. So, let’s evaluate the key factors to consider when choosing the ideal WooCommerce email customizer for your application.
What Factors Should You Consider When Comparing the Best WooCommerce Email Customizer?
When choosing the best WooCommerce email customizer, you must consider a few important factors to ensure it meets your needs. Here’s an overview of the list.
Ease of Use
Firstly, look for a plugin with a user-friendly interface. This will allow you to customize emails without coding knowledge. Find a plugin that works with popular WordPress page builders like Elementor and Divi, to simplify creating better WooCommerce emails.
Customization Features
Secondly, check for advanced features like premade templates, color and branding options, and dynamic content support. Matching emails to your brand identity is crucial for maintaining brand uniformity and building brand identity.
Integration and Compatibility
Ensure your shortlisted email customizer plugin works seamlessly with the fastest WordPress themes and essential third-party extensions, such as WordPress security plugins and WordPress analytics plugins.
Design Flexibility
Look for plugins featuring premade templates or tools that allow users to customize existing designs instead of having to build custom email templates from scratch. The more flexibility the tool offers, the better your emails will reflect your brand.
Performance and Reliability
Finally, the plugin should perform well without slowing down your online store. So, find a WooCommerce email customizer that is SEO-ready right out of the box. You can also install a WordPress performance plugin to improve page load speed.
5 Best WooCommerce Email Customizer Plugins in 2025
Here are the five best WooCommerce email customizers in 2025. We compared the key features, pros, and cons to help you make an informed choice.
FunnelKit Automations
FunnelKit Automations is a powerful tool for automating and customizing WooCommerce emails. It lets users design and deliver highly targeted email campaigns for improved conversions and customer engagement. Featuring an intuitive drag-and-drop builder, FunnelKit helps new and experienced users create stunning email designs. The tool is compatible with popular WordPress themes, essential plugins, and the best shared hosting plans.
Key Features
- Advanced Automation: FunnelKit offers robust workflows for abandoned carts, post-purchase follow-ups, win-back emails, and other triggers
- Drag-and-Drop Builder: You can customize layouts and add images, buttons, and other dynamic elements without coding skills.
- Dynamic Personalization: It helps engage customers by adding personalized details like names, product recommendations, and order summaries.
Pros
- Seamlessly integrates with CRM tools to streamline automation
- Offers detailed analytics to track email performance
- Allows unlimited email sequences without additional costs
Cons
- It has a steep learning curve
FlyKart WooCommerce Email Customizer
FlyKart WooCommerce Email Customizer is a user-friendly plugin focused on creating branded and professional WooCommerce emails without technical expertise. The tool has an intuitive drag-and-drop editor allowing users to design professional emails without coding. The highlights of the software include dynamic content, custom short codes, and multi-language and plugin support.
Key Features
- Live Preview Editor: This tool provides a real-time visual editor, so you can customize your email templates while instantly seeing changes.
- Pre-Designed Templates: The plugin includes ready-to-use templates that you can tweak to match your store’s branding.
- Branding Options: Add your store logo, adjust colors and fonts, and insert custom messages to ensure your emails align with your brand identity.
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Pros
- Beginner-friendly interface with a minimal learning curve
- Provides regular updates to maintain compatibility with WooCommerce
- Works efficiently without slowing down your website
Cons
- Limited advanced customization features compared to competitors
YayMail Pro
YayMail Pro is a feature-rich WooCommerce email customizer that stands out for its intuitive, drag-and-drop interface and seamless integrations. Apart from the standard list of features that are available in the free plan, the Pro version offers add-on functionalities for customizing marketplace emails, subscription emails, and more.
Key Features
- Drag-and-Drop Email Editor: YayMail Pro offers a visual builder that lets you customize WooCommerce email templates effortlessly.
- Addon Support: This plugin integrates with popular WooCommerce add-ons, such as WooCommerce Subscriptions, Bookings, and Memberships.
- Responsive Templates: Emails designed with YayMail Pro are responsive, meaning they look fantastic on desktops, tablets, and smartphones.
Pros
- Supports third-party WooCommerce plugins
- Allows export and import of email templates for easy reuse
- Offers detailed element controls for better customization
Cons
- Some features require purchasing premium add-ons
Decorator
Decorator is a lightweight and straightforward WooCommerce email customizer that focuses on simplicity while providing essential features for email customization. You can use it to personalize premade templates to suit your brand identity and add brand logos and social media links to your email messages.
Key Features
- Simple Interface: Decorator’s intuitive design ensures new users can edit default WooCommerce emails easily.
- Real-Time Previews: Users can view changes in real time. This helps design emails efficiently without going back and forth.
- Page-builder Compatible: Decorator seamlessly integrates with the WordPress customizer, making it a familiar and easy-to-use option for WooCommerce users.
Pros
- Ideal for stores that need quick and easy customization
- A lightweight plugin that doesn’t affect website speed
- Offers hassle-free integration with WooCommerce
Cons
- Lacks advanced features for detailed personalization
Kadence WooCommerce Email Designer
Kadence WooCommerce Email Designer is a versatile and feature-packed plugin designed to help you create professional and polished emails. From editing the design using the native WordPress customizer to customizing the copy to deliver a personalized message, Kadence offers a broad spectrum of customizations. You can combine the tool with top-tier managed WordPress hosts for an improved user experience.
Key Features
- Pre-Built Templates: Kadence provides beautiful, pre-designed templates that you can customize to suit your store’s style.
- Global Style Options: With Kadence, you can edit fonts, colors, headers, footers, and layouts globally.
- Easy Setup: You can start customizing your WooCommerce emails within minutes without a steep learning curve.
Pros
- Highly responsive design ensures emails look great on any device
- Easily integrates with WooCommerce without compatibility issues
- Offers extensive styling options for global email branding
Cons
- Limited automation capabilities compared to advanced tools
Conclusion
Choosing the best WooCommerce email customizer allows you to improve customer communication and deliver beautifully branded emails. We compared the most popular plugins to help you make up your mind. Whether you need advanced automation, drag-and-drop editors, or simple styling tools, there’s a plugin to suit every store. So, evaluate your needs and pick the plugin that best aligns with your goals.
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FAQ
How do I create a custom email on WooCommerce?
You must use a WooCommerce email customizer plugin like FunnelKit or YayMail Pro to design and personalize email templates.
How do I configure email in WooCommerce?
Navigate to WooCommerce > Settings > Emails, where you can manage email templates, recipients, and content.
Which is the best WooCommerce email customizer?
The best WooCommerce email customizer is the one that meets your needs. FunnelKit Automations is the best option for advanced features while YayMail Pro is great for intuitive customization.
How do I find the best WooCommerce email customizer?
Consider ease of use, customization features, performance, pricing, and integration capabilities when choosing a WooCommerce email customizer.
What are the benefits of using a WooCommerce email customizer?
A WooCommerce email customizer helps improve brand identity, customer engagement, and communication by offering beautifully designed, professional emails.
Why do I need a WooCommerce email customizer?
Default WooCommerce emails look generic. A customizer helps create branded, engaging emails that improve the customer experience.
Can a WooCommerce email customizer plugin affect page load speed?
Most email customizer plugins, including the ones mentioned above, are lightweight and won’t affect page load speed if coded well.