7 SEO Tips to Skyrocket Your Ecommerce Website on Google

Ranking your e-commerce website higher on Google SERP can provide you with several benefits. For instance, you will experience maximum user engagement, and increased sales, and also stand out as an authority in the targeted market. However, achieving top spots in Google SERP is not an easy task to do. You will have to work on Search Engine Optimization (SEO) to tailor both your e-commerce site and its content (products, pages, etc.) according to the search engine (Google) ranking requirements. 

So, to perfectly optimize your site to achieve higher rankings, you can consider following some of the most effective SEO tips that will be covered in this article. 

Effective SEO Tips That Will Rank Your E-commerce Site on Google

Below are some of the proven tips that you can consider following to rank your e-commerce site higher in Google. 

Include Transactional Keywords In The Site

Since we are talking about an e-commerce website, you will need to incorporate certain types of keywords, such as “Transactional keywords.” These are keywords that show great purchasing intent or any other kind of immediate action, such as signing up, etc. Some examples of these keywords are.

1. Buy
2. Near Me
3. For Sale

Wondering how the inclusion of these can give a boost to e-commerce site rankings? Let us explain. When a normal user searches Google for “Air Conditioner,” then it is clear he/she wants to make a purchase, and Google will serve the user with sites that are selling “Air Conditioners.”

So, if your e-commerce site contains transaction keywords, Google will be most likely to show your site as an appropriate result for a user’s searched query. 

Now, the question here is how you can find transactional keywords according to your e-commerce. For this, you will need to utilize tools like Keyword Revealer, Ahrefs, etc. 

When it comes to incorporating them into the website, you will need to follow the right approach. Like, you have to add keywords in the content where they look natural. Inappropriate insertion of keywords can negatively affect your rankings.  

Optimize Titles & Headings Tags

The Title and headings are basically HTML tags that are ranked in the order of importance. The H1 is the most important tag and is specifically used for web content titles. Whereas H2, H3, H4, H5, and H6 are used to divide the entire into different portions.

Both titles and heading tags not only have a strong impact on the potential customers but also greatly affect the SERP visibility of the website. Continue reading to know how. 

These tell the search engine crawlers what kind of content the website is covering. Obviously, when Google has an efficient understanding of your site, it can better reward it with fair rankings in the required niche/category. 

Due to this reason, it is considered an effective SEO tip to perfectly optimize both titles and headings according to Google guidelines. Below, we have described the procedure.

• Use main keywords in them (but don’t overuse them). 
• Keep clear and compelling. 
• Take care of length. 
• Keep them as unique as possible. 

Avoid Duplicate Content

Google never appreciates copied or plagiarized content. So, if your website covers guides, product comparisons, and reviews, then you need to make sure they are completely free of plagiarism. Otherwise, it can result in severe consequences like lower rankings, removal of content, and penalties from the search engine. 

Wondering how you can efficiently avoid duplicate content? For this, you should write all the information using your own words and style. 

If you are not a writer by profession, then there is no need to worry. You can consider hiring a professional writer who will create the highest quality content for you. However, this will increase the overall cost. But don’t worry, this is another cost-effective way available. 

There are now numerous AI-powered writing tools available such as Gemini, ChatGPT, etc. Tools like these will create 100% unique content on demand without compromising on quality. 

Make Product Descriptions Scannable

Obviously, your e-commerce site will have product descriptions. The descriptions play a key role in improving the search visibility of your products and, ultimately, its rankings.  

So, to give a boost to your e-commerce website ranking on Google, you must make it scannable. This will make it easier for Google to efficiently crawl and rank them. However, it is important to note that, to make produce descriptions scannable, you will have to take care of multiple things. 

First of all, you need to make them as readable as possible. For this, you need to write information using simple words rather than using technical jargon. 

However, if you are struggling to take of readability, or don’t have enough time to make hundreds of product descriptions on your site readable, then consider using a reword tool. It will quickly simplify your given description within seconds without compromising on both meaning and quality. 

The second thing you need to take care of to make product descriptions scannable is their format. A proper format will help search crawlers quickly skim through information and then rank it accordingly. To format the description properly, you will need to:

• Describe important info (features or benefits) either in bullet points or numberings. 
• Bold, Italic, or Underline certain information.
• Keep the paragraph short, not more than 2 two sentences. 

Build Backlinks Continuously

You can count this either a tip, a tactic, or any other thing, but its importance will remain the same. Building backlinks is a process of obtaining links from third-party sites to your websites. These links will act as a vote of confidence for you and give Google an indication that your site is credible, resulting in improved rankings. 

However, keep in mind that link building will only give a boost to your e-commerce site ranking, you continuously obtain high-quality backlinks. Remember, even a single bad backlink can negatively impact your site, so be very careful. 

There are several ways through which you can build quality links. Some of the effective ones are listed below. 

• Publish high-quality content on your site (it will more likely automatically obtain links). 
• Do guest posting and include natural links to your site in it. 
• Use Google’s reverse image search for image link building. 

Enhance The Structure Of Your Site

Site structure basically refers to the hierarchy of how all the pages on a site are organized. It can greatly contribute to increasing site visibility. This is so because, site structure helps the search engine to efficiently understand what your website is about and what kind of products it is selling. 

Apart from this, a good website structure also helps Google to find and index all the content of your site quickly. Now, the question is how you can improve your site structure. The answer to this question is below. 

• Use heading tags hierarchy (H1, then H2, then H3, and so on…). 
• Insert schema markup for each page.
• Create a sitemap. 
• Optimize URLs properly. 
• Create different pages for each category. 
• Add a site search feature/option. 

Take Care Of Site Speed

This is the final tip that you can consider following to skyrocket your site in the Google results. Most e-commerce loads up their site with too many appealing elements (like live sliders, heavy buttons, etc.). Doing so greatly impacts the loading speed of their site, resulting in poor ranking. 

So, you should avoid this because site speed is an essential Google ranking factor. The search engine rewards sites with better rankings that load within 2.5 seconds. 

You can make use of Google Page Speed Insight (PSI) to determine your site speed. If you have found that the loading time is higher than 2.5 seconds, then you need to improve it. Here is the procedure, you can consider following. 

• Reduce the size of all the product images. 
• Eliminate unnecessary elements from the site. 
• Limit the use of CSS and JAVA.
• Get domain and hosting from a reliable service provider.  

Wrapping Up

Improving the ranking of your e-commerce site is essential if you want to experience maximum engagements and sales. This can be done through Search Engine Optimization. In this article, we discussed the seven most effective SEO tips that you can consider following to boost your site’s SERP visibility.