This might sound like ancient history, but before WordPress became popular, web developers used to code every website page. Gradually, the web design and development industry evolved. WordPress’s flexibility, ease of use, and scalability made it the most sought after CMS in the world. According to W3Techs, over 43% of all websites on the internet use WordPress. As WordPress grew from strength to strength, increasing in functionality, it ceased to become a tool for creating blogs alone. The world is gravitating from text to video content. WordPress is up to the task. It allows the use of videos on WordPress in different places and for various purposes.
In the following sections, we’ll discuss the top 4 ways to implement video on your WordPress website and improve your conversion rates.
Videos in Pop-Ups
Do you have something interesting to share with the website visitor? Is there a video you want them to watch? Publishing them in some corner of the website and waiting for the visitors to take notice is an old technique with a poor track record of engagement.
Be bold and demand attention through pop-ups. You might also know them as lightbox pop-ups. Use video pop-ups to keep the visitors on the page.
Lightbox pop-ups are versatile. You can make them appear on entering or exiting a page, hovering over or clicking a link, or after spending some time on the page (timed pop-ups).
Why embed videos in a pop-up and risk earning the scorn of the visitors? People don’t hate pop-ups if valuable information is shared.
Website lightbox with video can grab attention, share useful information, engage the audience, and induce action from interested viewers.
Can we expect an increase in any measurable metrics?
- Video pop-ups can significantly improve the average time users spend on a webpage (and website).
- Spending more time on the pop-up video also reduces the bounce rate.
- Video lightbox is known to boost engagement and information retention.
- Pop-up with video content are known to boost interaction. This also increases the chance of following the call-to-action (CTA) in the video and pop-up.
- Increased use of video pop-ups is in direct proportion to higher conversion rates.
There are two ways to use video content in WordPress pop-ups.
- Use video alone in the lightbox without padding it with text or other elements. This way, the video gains all the attention of the website visitor.
- You can add some text, button, input box, or any element along with the video content. The additional elements can be used to take visitors to another page, collect information (such as name, email, etc.), etc.
WordPress pop-ups come in all shapes, sizes, colors, and functionalities. Use A/B testing to choose the best video pop-up that improves your conversion rate.
After going through the entire landing page, I still had a tough time understanding the Surfer SEO tool. Luckily, just when I was planning to leave the page a pop-up opened with a video explaining the software in just 3 minutes. The video explains what SEO software does, why to use it, and how to use it.
Testimonial Videos
You create a beautiful WordPress website. Write an excellent website copy. Despite your best efforts, potential customers might easily get bored with the repeated sales pitch and message.
In the sea of digital marketing messages, the addition of a testimonial video emerges as an authentic voice, providing social proof for your brand.
People measure the trustworthiness and credibility of a brand through their experience or the experience of others. Further, brand reputation plays a critical role in prospects deciding in your favor or against.
Testimonial videos are not like product unboxing or explainer videos. They don’t use paid actors or company staff.
Testimonial videos involve real customers sharing their positive experiences. You can use these authentic voices to promote your brand and convince prospects of the quality of your offerings.
Nowadays, you can hardly find a WordPress website using WordPress hosting that doesn’t use testimonial videos to promote a business. Here are 5 reasons for you to use testimonial videos on your website:
- It isn’t enough for potential customers read testimonials. They need to see and hear the positive experiences to give a boost to your brand’s trustworthiness and credibility.
- Customers might have different opinions about your brand. Plus, their different experiences, all positive, make for an interesting and engaging watch. Testimonial videos will boost engagement and make viewers stay longer on your WordPress website.
- Videos in general and testimonials in particular perform better among website visitors. Hence, they find a prominent place in the search engine ranking. This further drives organic traffic at no extra cost, leading to better SEO and overall website performance.
- Testimonial videos help convert customers into brand ambassadors. According to a study, testimonial videos boost conversion rate by 80%.
- Compared to other marketing videos, testimonial content is easy and cost-effective to create. You can ask customers to share their experiences in front of a camera. The footage can be later touched upon by YouTube video editing software before being uploaded to YouTube and then embedded in your WordPress website.
Alcove Rooms
Alcove make shared living easy. It helps bring landlords and tenants together to enable co-living in rental properties. It has scores of customers willing to share their positive experiences. It has a separate testimonial (review) section under the ‘Why Alcove’ menu with tons of videos from satisfied customers.
Homepage Videos
The homepage, more particularly the content above the fold, is the first thing that visitors see on your website. It’s not enough to grab their attention. You can captivate the audience with a homepage hero video.
Websites often have a beautiful banner design, brand colors, and friendly text greeting the visitors. The homepage video goes beyond this. It uses emotion to elevate the user experience. Video content is much better at engaging and interacting with visitors than text and images.
At best, you can include 3-4 lines or a couple of images in the homepage banner. Homepage hero video allow you to deliver valuable brand information without compromising on the aesthetics and user experience of the website.
Homepage videos allow you to humanize your brand. Video content indicates the brand wants to connect with visitors and communicate the vision, mission, and goals of the brand personally. The homepage video brings out the personality of the brand.
Use the homepage video to give the main points of your business. Nowadays, businesses try to stuff too much information into their home page. This problem of plenty is further compounded by the use of images, graphics, special effects, and a lot more.
The homepage hero video gives a crisp overview of the business or product (how the product works and how it can help the customer). This gives the visitor a general idea and direction to further explore the website and learn more about the product.
What matters the most to a prospect looking for a mattress? Well, it’s the quality and durability, and of course the price. The Purple mattress company uses a homepage video that mixes personality and information to engage the audience. They explain the science behind the mattress. Add make the video fun and witty to captivate the audience.
Business Videos
The primary reason WordPress became so popular is because it helped businesses establish online presence. Most WordPress websites on the internet either promote a business, product, or service.
The WordPress CMS (Content Management System) comes with many functionalities and plugins to publish videos; anywhere and any number of videos.
You can add video content that explains your business, showcases products, educates visitors about your service, and shows how your product/service works. Additionally, instead of a text-based FAQ page, you can create FAQ videos for better engagement with the audience.
All in all, you can publish videos on all major topics pertaining to your business.
As we have discussed so far, videos can improve engagement, boost conversions, benefit SEO, and improve ranking.
Remember that too many videos on a web page can weigh heavily on the website and reduce the loading speed.
Here are a few simple tips to get the best out of your videos on the WordPress website.
- Diversify the platforms where you place your videos. Upload a few videos to YouTube and some to your WordPress hosting server.
- Unless necessary, keep the videos short yet informative to maximize engagement. It’s better to take an important topic and explain it in detail.
- All videos on the WordPress website need not be formal in style and language and business-centric. Add variety to your script by including wit, fun, and dynamism in your video content.
Amazon
Amazon deals with millions of customers every day. It provides a wide array of services from selling products to providing web hosting services. It has an extensive library of FAQ videos to ensure customers have a smooth and hassle-free experience using their services.
Final Thoughts
Videos educate the audience, engage them with useful content, and convert them into paying customers. It drives traffic to your websites, from search engines and social media. It helps you achieve a wide range of marketing goals.
The marketers love using videos as much as the audience loves watching them. The fertile base that WordPress and its 60,000+ plugins offer allows us to use video content as pop-ups, product videos, testimonial videos, and more.
That said, the 4 instances given above provide you the best chance to improve your conversion rate through the use of videos on your WordPress website.
To maximize the impact of your videos, ensure your site performs at its best with fast, reliable hosting. For optimized WordPress hosting that keeps your content running smoothly and enhances user experience, consider Ultahost’s Fast WordPress Hosting. Make your videos—and your entire site—shine with speed and reliability!
