Everyone wants to see their website getting the attention it truly deserves. Bet you do, too. You probably work hard to make sure everything looks great; maybe you have also invested a little fortune to create the very best content, yet there are still no results. This can be very frustrating.
But what if there’s a way for you to increase website traffic, even without going through the whole hassle of creating new posts? Sounds great, right? You get to save some money and discover new tactics to bring in new leads for your business. If this sounds good to you, then keep reading.
Why Care About Increasing Website Traffic?
We all know websites that get millions of visitors monthly. Maybe you even wished that it were you pulling that kind of traffic, but why should you care? In reality, there are a lot of perks that come when you manage to get your website traffic up. Some of these include:
More Brand Awareness
Half the population prefers to buy from brands they recognize, and 81% of them will need to trust you first before they even consider doing business with you. No wonder that every marketer says that credibility is the key to success.
So, the more brand awareness you gain, the more recognizable you become, which increases the public trust of your brand.
Better Search Rankings & More Opportunities to Make Sales
Marketing really is all about visibility. Traffic is the direct result of that visibility, and vice versa – the more mentions your brand gets online, the higher your traffic goes. That’s why almost any marketer will do white-hat link building for you and try to find any extra place to add your link to high-value resources.
This, as a result, will lead to better ranking and, you’ve guessed it, even more visibility and traffic. The stronger your online presence, the higher the chances that people will find you in search engines easily. All that’s left for you is to be convincing enough to get them to buy what you are selling or sign up for your offer, whether it’s a subscription or a newsletter.
Better ROI From Your Marketing Efforts
21% of business owners struggle with low website traffic. That might not sound like a lot until you realize that organic traffic accounts for more than half of all web traffic, including ads!
In a nutshell, if you get more traffic, you get more profits. And more profits mean you can expand your offers later down the line. Plus, it’s easier to compete in a tough niche when you are actually able to increase your customers and profit line. 49% of marketers say that gives the best ROI of any marketing channel.
TL;DR: Marketing is really a game of numbers. So, more traffic means more eyes on your website content, which equals more opportunities to increase your sales and build stronger relationships with your customers.
Hurdles That Could Hinder Your Traffic Growth
After learning about the benefits that come with increased website traffic, the natural instinct is to want to get in on the action, but not so fast. There are several things that can get in your way, such as:
- Badly designed site. Okay, this one is a little obvious, but a bad site design can hinder your efforts to get more traffic. If the users do not like what they see or can’t navigate easily, they exit. If many people do this, it increases your bounce rates, which means lower search rankings.
- Crawling issues. Maybe your sitemap is broken. Maybe the search bots have to struggle to crawl your page. This might not look like a big issue, but if they are missing valuable content, then it isn’t getting indexed, which means they don’t show up for the target keywords in search results pages.
- Technical issues. Besides crawling issues, your website might be slow to load or look weird on mobile devices. These are all things that can affect your rankings. How? Mobile searches account for a majority of traffic these days, and no one has the time to sit around and wait for a page to finish loading when there are tons of other websites with similar content that will load faster.
- Little or low-quality backlinks. If good content is the golden ticket to getting organic traffic, then backlinks are the next best thing. Then again, if you don’t have enough links or even none at all, it’s even harder to generate traffic. It gets even worse if your content is mostly fluff pieces, as that further reduces the chances of anyone linking to your web page in the first place.
Besides all the issues listed, sometimes, you can do everything right and still have trouble increasing your website traffic. It just might be that the competition in your niche is really tight. But that just means you need to find creative ways to improve your SEO. The good news is – they don’t all have to cost a fortune. In the next section, we will share some free and not-so-costly tactics.
7 Ways to Improve Your Organic Traffic Without Creating New Content
To be honest, creating new content that meets the Google EEAT all the time can be a bit of a hassle. You have to come up with new ideas, do lots of research, and churn out something that both your readers and search bots will love. Anyone would be happy to find ways to skip right past all that and get to the result (at least occasionally), which is why we are sharing our tips with you:
#1 Fix Your Website to Make Way for Crawlers
Sure, quality content is the holy grail for anyone hoping to increase website traffic, especially if you’re a small and unknown business. It just packs plenty of benefits compared to paid ads. But if crawlers can’t get to your web page, then forget about increasing your rankings. That’s why if you don’t want all your efforts so far to go to waste, start by fixing your site’s architectural design.
Got XML sitemaps? These are very important if you want the crawlers to find, understand, and correctly index the content on your website. When this happens, it’s easier for the algorithm to rank your site, getting you that much closer to being able to drive organic traffic.
Don’t forget to check for any issue that might be slowing down your load speed. It’s important that your images are compressed so they do not cause any lag. Of course, you have to make sure that you minimize your code and enable browser caching so that you have a faster-loading website. And, oh, all this work will be wasted if your site is not mobile-friendly. So, don’t forget to fix that as well.
#2 Take On-Page SEO Seriously
On-page SEO describes anything you do to make each web page on your site more search engine-friendly. So, for each landing page, blog post, and so on, you have to throw in some keywords strategically in the:
- Meta descriptions,
- Title tags,
- Image alt texts,
- Headers,
- Body of the content.
Not sure how to get the keywords in the first place? Use SEO tools like Google Keyword Planner, Semrush, Ahrefs, etc., to uncover what people are searching for online that is relevant to your topics, products, or services.
One word of caution, though – satisfying search intent is Google’s #1 goal, so MySignature recommends that you use the keywords in a way that matches search intent. This could be informational, navigational, transactional, and commercial. Do this correctly, and each page will be ranking higher in no time.
#3 Improve the Content You Already Have
You already know that it’s important that you add SEO keywords to what you have already published, but what about making sure the content itself is still fresh and relevant? Don’t worry – you are not going to be creating a whole new content piece. Instead, you will just be tweaking bits of what you already have. How? It’s easy, really (all our tips are).
Found any new research or stats? Add that and edit any outdated info on the page. Think the keywords are not helping you drive organic traffic as they should? Throw in a few current long-tail keywords, and your old post is almost as good as new.
#4 Up Your Linking Building Game
Backlinks are a pretty big deal for SEO, but so are internal links. You need a good internal linking system that connects relevant pages to each other. Nail this, and you will make it easier for search engines to understand your content better. Plus, it helps improve user experience by making it easier for them to find related content.
But don’t just stop there. Use Google Search Console regularly to find broken links. Also, it’s a pretty handy tool for those rare times you might get a 404 error. The quicker you are able to fix any link issue, the better your chances of driving organic traffic.
#5 Join Forces With Others in Your Niche
There’s so much you can achieve on your own, but you will be able to do even more within a shorter time frame if you decide to work with others. Think about it – if you had a million readers and partnered with relevant influencers who equally have a million followers, that’s two million people you are now able to reach who now know about you and your products or services.
If your collaboration is trendy and cool, then maybe half of that audience will go on to share the content or talk about you to others. See how easy it is to broaden your audience reach when you work with others?
Social media marketing is one of the best ways to increase web traffic when used strategically. That’s why it’s getting harder to find a brand that doesn’t have a social media presence these days. Most use them to interact with their audience, share news updates, and so on. You should do the same.
Got any free tricks, discount offers, and other valuable info your target audience might want to know about? Great! Now, how do you use it to gain organic traffic? Easy. Share your content on your SM channels and get your users to do the same.
Clients’ reviews and anecdotes about your products and services are more likely to influence new buyers than you can possibly imagine. Yep, 92.4% of new customers will first check out reviews before making a purchase. That’s why a lot of big, successful brands make a lot of fuss over user-generated content.
You should do the same. Do not leave anything to chance. Ask for people’s opinions, and when customers share a positive story about your products in their SM posts, respond warmly. This will show that you care and help build a stronger bond with your clients.
Conclusion
There’s no denying that being able to increase website traffic is the key to success as a website owner or marketer. So, there is no need to put all your eggs in one basket, which is exactly what happens if you rely on new content as your only SEO strategy. Instead, when you use the free tactics shared here, you arm yourself with more options and increase your opportunities to make more leads.
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