Getting a wider audience helps businesses gain authority and reputation by improving their search engine rankings. A “Guest Post” is a piece of content written for your website by an external writer. The contributor should ideally be someone who is not a regular blogger on your site.
Guest posting is an effective tool through which the audience gets to know more about your brand; contributing to brand awareness and ultimately, it gets more referral traffic for your brand. Bloggers can contribute to guest posts for different websites by building valuable backlinks, sharing their expertise with the audiences, and enhancing brand growth.
Let’s get to know more about guest posting!
What Is Guest Posting?
Guest posting, also known as “Guest Blogging” is now a buzzword in the world of digital marketing. It is the practice of writing and publishing an article or a blog post on someone else’s website; belonging to another company. This influential marketing strategy allows writers; who are outside your company; to help you reach new audiences and boost your online presence. At the same time, guest writers get the benefit of receiving credit and adding their own website links to the posts they write. This methodology contributes to content diversity and improves website visibility by the enrichment of SEO through various techniques of guest posting.
Why Is Guest Posting Important?
Guest blogging is essential as it helps in building connections with other reputable members of your industry, exposing your brand to new audiences, boosting referral traffic to your site and building potential SEO backlinks for your website. It also helps you market your products and services to many more new people out there because it doubles your website traffic. Search engines mark your website as authoritative when they see reputable mentions of your website along with its high organic traffic.
Benefits of Guest Posting
The ultimate goals of guest posting should be:
SEO Backlinks
SEO backlinking from various high-authority websites plays a key role in website SEO ranking on the search results pages. This is because high-quality backlinks improve site visibility on the Search Engine Results Pages (SERPs). Guest bloggers and website owners can get reputable backlinks through this strategy.
Content Visibility and Marketing
Guest posting helps writers produce enriched SEO-optimized content that benefits the website owners in reaching their content requirements for a successful site. Visual content consists of a wide variety of elements that help site owners survive the current content marketing challenges as it becomes more relevant and visible to new audiences. At the same time, guest authors can also market their content through these SEO guest posts.
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Website Credibility
Quality content from guest bloggers often helps site owners gain website recognition. Likewise, guest bloggers also gain credibility when their content gets published by high-authority, trusted websites. Regular guest bloggers can also become industry experts with all this experience.
Lead Generation
Many businesses use guest blogging as a way to attract new visitors to their landing pages. Most of these site visitors often convert to being customers if they find your content and services relevant to their needs.
High Referral Traffic
Most of the time, these external writers may help you boost your online presence contributing to high referral traffic. New audiences reach out to your website or business and this increases your website traffic.
Brand Recognition
Brand awareness through guest posting is a very important factor for both guest writers and website owners. Guest bloggers can earn more brand recognition by mentioning their brand on others’ websites. At the same time, when guest writers post quality content for a particular website, it helps expose that specific brand to millions of customers. This ultimately helps site owners get brand recognition as well.
Best Practices for a Successful Guest Posting
Here are some essential steps for a successful guest posting:
Finding Guest Posting Opportunities
As a guest blogger, the first thing that you should do is to look for websites concerning your niche or industry. Look for sites that are actively looking for new content and are interested in accepting guest authors. Most importantly, make sure that posting on a website as a guest writer helps you achieve your targets as well.
It is suggested that you look for a blog that follows these rules for guest posting:
- The blog’s content should focus on your niche or industry
- The blog should possess an engaging and interactive social audience
- The website or blog owner should be socially active to promote your written content
- The audience of the respective blog should be equally interested in your industry or niche
You can use Google to find the relevant sites for your industry. When searching for sites relevant to your niche, this method can be helpful for you:
- “[Insert Niche or topic Keyword phrase] blog + guest post”
- “[Insert Niche or topic Keyword phrase] blog + write for us”
- “[Insert Niche or topic Keyword phrase] blog + submit a guest post”
- “[Insert Niche or topic Keyword phrase] blog + become a contributor”
Pitching in your Content
Approaching website owners to suggest them guest posts is called“Pitching”. Thus, it is highly important to build good connections with site owners so that they trust you with their site content. There are certain tips listed below that you can follow for this purpose:
- Site Research: Research on their website and get updated on it. Get to know a website better by analyzing its goals and going through published site posts to submit your guest post to them.
- Social Connections: Genuinely connect with website owners on their social media. Follow them and stay updated on their posts. Find out what matters to them and their audience. Building relations with site owners also helps guest writers tag and share their content with them. It also creates trust and reliability among both parties.
- Searching for Relevant Sites: Always submit your content to relevant, high-authority sites with an interested and engaging audience for your posts.
- Searching for High-traffic Sites: Always decide to submit guest posts to a site with high organic traffic to earn reputable backlinks through your content.
- Testing Multiple Sites: Site owners are very busy and due to that, sometimes they don’t respond to guest writers and ignore pitches. Therefore, to have multiple options at a time, pitch at least 5-10 sites at once. This also gives writers a higher chance of getting selected.
- Email Outreach: The most common way to approach websites for submitting guest posts is by email outreach. Make sure you include these things when you submit your pitch via email: who you are, what you want to write about, and why you’re the best person to write it.
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Finding Topics for a Winning Guest Post
Once you develop a good understanding of the relevant website, start looking for topics that are popular on that site. Being updated on the website will allow you to produce content on similar topics that are already famous among the website’s audiences. You can either add information related to a popular topic or find a new one that will interest the relevant audience. Buzzsumo is an amazing tool that helps to search for specific content on a website that is being shared the most among its audience. You can also use it to find the most shared content relevant to your niche or industry. Use these results to see what the readers of relevant websites like and share. The most shared guest posts offer good brand outreach.
Moreover, there is no use in writing on a topic that the website has already covered. Make sure you go for new topics and keywords so that your guest post appears unique and attractive to users. SEO tools such as Ubersuggest also help in finding the most visited website pages.
Lastly, always follow all the rules and guidelines mentioned by the site owners to avoid post rejections.
Writing High-Quality Visual Content
You can write content for a website once your pitch gets accepted. For writing the best piece of visual content for a site, make sure you follow all SEO practices needed to make it a success. Pay attention to On-page SEO strategies including the reader’s search intent and use of relevant keywords while writing content. Targeted keyword research and uniqueness of content are very important to improve website visibility on the Search Engine Results Pages (SERPs).
Your guest posts should match in format and style with the existing blogs on the website you write for. Your content should be easy to read with a good readability score. Use SEO tools like Yoast SEO to keep track of such things. Other than that, craft creative headlines for these website posts to impress your employer adding to the uniqueness of your content.
Using Internal and External Links
It is highly important to add relevant internal and external links to your content. This aids in developing a good SEO link profile for your content. These links help site owners reach new audiences as one internal link on a website blog can direct thousands of users to another blog on the same site. External links are also an essential part of guest post link building as they guide the site visitors by directing them to further relevant, information pages available related to the content. The more reputable internal links you use, the more visible your website will be in front of search engines leading to a higher website ranking.
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Submitting the Guest Post
The last step of guest posting is the submission of your post. Make sure, you edit and proofread the draft before sending it. Check for any broken links, irrelevant images, spelling mistakes, or grammatical errors in your content. Employers generate follow-ups in case of any errors.
Once your post gets published on the website, remember to track the progress of your live post. Promote your active posts on social media to interact with the audience as well. Finally, maintain your connections with the company for more guest posting opportunities.
Submission of Guest Blogger Bio
An additional step during the submission of your guest post is writing a good guest author bio without overly promoting yourself. A guest writer’s bio tells who you are with at least one link directed to your website landing page. It is your target achievement as it includes links directed to your website, resources, and social media. It is a must to include such links in your work bio:
- A link directed to your home page
- A link directed to any site page or resource
- Few social media links
Conclusion
Guest posts include written content for someone else’s website. Writers usually expand their outreach, and build reputability through this strategy. If bloggers craft high-quality content along with brainstorming various new ideas, they have a high chance of getting accepted by great website owners. This article explains all the necessary tips for guest posting. If you are one of those struggling guest authors, now you know where to start from.
Buckle up and start writing!
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FAQ
What is a Guest Post?
A “Guest Post” is a piece of content that external writers generate for your website. The contributor should ideally be someone who is not a regular blogger on your site.
Why is Guest Posting important?
Guest posting is essential in building connections with other reputable members of your industry, exposing your brand to new audiences, boosting referral traffic to your site, and building potential SEO backlinks for your website.
What are the best strategies for Guest Posting?
The best strategies for guest posting involve generating high-quality visual content on popular topics along with the use of internal and external links from authoritative pages.
What is the main goal of Guest Posting?
Receiving reputable SEO backlinks, content visibility and marketing, website credibility, lead generation, high referral traffic, and brand recognition should be the ultimate targets of guest posting.
Can guest writers pitch multiple websites at once?
Site owners are very busy and due to that, sometimes they don’t respond to guest writers and ignore pitches. To have multiple options at a time, pitch at least 5-10 sites at once. This also gives writers a higher chance of getting selected.
How to approach websites for submitting Guest Posts?
The most common way to approach websites for submitting guest posts is by email outreach. Make sure you include these things when you submit your pitch via email: who you are, what you want to write about, and why you’re the best person to write it.
Why building social connections is necessary for Guest Posting?
Building relations with site owners also helps guest writers tag and share their content with them. It also creates trust and reliability among both parties.
What is a guest author bio?
A guest writer bio mainly tells who you are and includes at least one link directed to your website landing page without overly promoting yourself. It is your target achievement of the guest posting strategy as it includes links directed to your website, resources, and social media.
