Content marketing is among the popular marketing tools these days for businesses. There are various forms of it, and one of them is Visual Content Marketing. However, what is Visual Content marketing?
Well, with conventional marketing tactics becoming obsolete, businesses are forced to come up with creative and visually appealing ways to attract target audiences. Simply grabbing your end-customer’s attention with plain text is not going to work anymore for content marketing. This is where visual content marketing comes into play. Content that is not visually appealing is surely going to get cast away in the search engines.
Whether you’re creating a WordPress website or working on a Squarespace blog site with minimal hosting, content presentation is crucial. Even the big companies with their enterprise WordPress hosting servers and top-of-the-line services cannot reel in customer if their marketing strategy is not visually appealing.
In this guide today, we will tell you what is visual content marketing about and what are visual marketing trends and strategies that you can follow. Any well-structured visual marketing strategy can help boost your business.
What is Visual Content Marketing?
Visual Content marketing is not a simple way of making your Blog Posts or other marketing content appealing with images and other visual elements. It is a broad process where you need to use videos, pictures, GIFs, and other such visuals in your content – making it connect with its target audience with marketing intent.
By following a well-planned visual content marketing strategy, you can keep a loyal customer base. These visual marketing trends help to deliver your message in a more relatable way to your customers – convincing them to go with your services or products.
Why is Visual Content Marketing Important?
Let’s talk a little bit about why following visual content marketing trends is important for a business.
Creating Brand Presence
Let’s say you are a small business, you have a simple WordPress, Drupal or other such website. You are on a tighter budget, so much so that you need a cheap shared hosting service to host your domains. Well, what can you do to make your website stand out in the market? You need a visual content marketing strategy for presenting your business in an appealing manner.
When you have a simple picture relatable to your target audience with an intended message will do what no massive amount of text can.
Boosting Organic Traffic
When You have the business, the content, and the right hosting servers, but no traffic to benefit from. You must take visual content marketing into play here. You will be amazed by how fast your website traffic will increase with a rightly placed image or a CTA – no matter the channels like email marketing, paid ads, or social media.
Reinforcing Website SEO
A well-planned Visual Content marketing strategy can actually optimize your website SEO. To achieve this, you only need to put the targeted keywords for your ALT Texts and Image Tags. Search engine crawlers are then going to crawl through these visual contents, including their text part. It will base the website in the Search engine rankings on these visual assets as well.
Increase in Inbound Links
Inbound links, aka Backlinks, are crucial to driving a website’s organic traffic. If your website offers visual content with graphs, videos, pictures, etc, other websites will share that content on their website. This is called back linking. You might be a WordPress-based website with a shared hosting server, but your credibility for Backlinks increases once your content ranks.
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What are some of the popular Visual Content Marketing Strategies?
You might be clear on what benefits visual content marketing brings to your business. Now, let’s talk about the popular visual marketing strategies these days. Using these visual content marketing trends can boost your overall business presence.
Images
The strategic use of images plays a pivotal role in capturing audience attention and conveying brand messages effectively. Engaging and relevant visuals have the power to tell a compelling story, evoke emotions, and enhance overall brand identity. Leveraging images strategically in your marketing efforts ensures a memorable and visually appealing experience for your audience, contributing to the success of your overall content marketing strategy. Additionally, consider exploring storage VPS solutions to reduce the load on your website resources.
Videos
Videos are another popular visual content marketing trend with limitless potential to website growth. Remember, videos are heavy to load, and you need a reliable and fast hosting server for your website.
Tell your brand’s story with personal videos and connect faster with your customer base. Videos also leave a lasting impression on the audience to make them come back again. As per statistics, 88% of consumers only make a purchase decision after they watch the video of the brand.
Infographics
Infographics are undoubtedly among the leading visual content marketing trends these days. The reason is simple: it presents big piles of information in a brief and easily understandable manner. Sharing them on even shared hosting websites is a breeze due to their lightweight formats.
Visually appealing CTA
CTA is the primary source of conversion for any business. Do not rely on the generic CTA that every business uses, which is obviously a spammy practice.
When You need to remember that not every visitor is a customer; some are there just for information. You need to develop a visual CTA – helping the visitor to get the solution to the problem if they purchase your product.
Banners and Posters are also some visual assets that improve your brand’s awareness among the target audience. Consider these Banners as Online Billboards – attracting attention with the latest offers, new product launches or some kind of discounts.
Screenshots
Screenshots are digital assets important for Tech companies with their high-grade enterprise web hosting servers. These tech companies use them for their how-to tutorials. Screenshots are easy to understand – helping their customer base learn about software updates, unique features, and more.
Memes
Memes have been one of the most popular visual content marketing trends for a long time. It is an internet culture in its own right, as everybody loves Memes. People love to share memes and if you publish new memes every now and then, it is surely going to drive your brand attention.
For those making their own memes for brand awareness, it is best to utilize a DMCA-ignored hosting server to protect their data.
GIFs
GIFs are another popular visual content marketing trend and the most down-to-earth method. It helps populate any Blog posts whether on Squarespace or WordPress CMS, making it a bit fun. Gifs make your content resonate with your brand voice.
With GIFs, your blog posts are broken down into smaller portions – making it easier for readers to remember crucial information. Utilizing these GIFs for publishing banners or posters for your landing pages is also an effective marketing strategy.
Conclusion
When you’re making different visual content marketing plans, it’s crucial for building an online presence. It includes not only creation of the visual assets like images, GIFs, memes, Infographics, videos, etc, but also the analysis of their outcomes. Adjust your strategy as per the outcomes.
No amount of visual content that you create or publish is efficient unless complemented with a proper marketing channel. Your end goal of creating and publishing these visual assets must be for a targeted audience. If you do not follow this strategy, all you will have is pretty content with nobody seeing it.
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FAQ
Why is Visual Content Marketing important for businesses?
Visual Content marketing involves use of visual assets like images, graphics, and videos for conveying your marketing messages to a target audience. It helps create your brand presence with a boost to Organic traffic, improving website SEO and elevating overall business presence online.
Do I need to adjust my Visual Content marketing strategies occasionally?
Yes, you need to analyze the outcome of your visual content marketing strategies as per their intended results. It is not only about creation but also to target a specific audience.
Is Visual content marketing beneficial for small businesses?
Yes, small businesses with a practical visual content marketing strategy can benefit quickly. They can create their robust online presence with visually appealing digital assets on a low budget.
Can Visual Content marketing improve website SEO?
Yes, when you use the primary keywords and use them in the ALT texts and image tags. Search Engine crawlers will crawl through this Textual information and decide upon the Search engine rankings.
