If you have done technical SEO for a website and did it correctly, then indeed, its ranking will perform well.
But if something is left into it from a technical point of view, then definitely site ranking will be deferring in a competitive environment. And someone else will take advantage and benefit from it. If there were some big flaws, all of your efforts would vanish and be unfruitful. The reason behind it is that if there was some technical bug in a site, the crawler has to face difficulty, and when the crawler finds difficulty, the rank is automatically revised.
How to use basic technical SEO techniques to improve the Google rank for your word press website?
If you have done technical SEO for a website and did it correctly, then indeed, its ranking will perform well. But if something is left into it from a technical point of view, then definitely site ranking will be deferring in a competitive environment. And someone else will take advantage and benefit from it. If there were some big flaws, all of your efforts would vanish and be unfruitful. The reason behind it is that if there was some technical bug in a site, the crawler has to face difficulty, and when the crawler finds difficulty, the rank is automatically revised.
Now, what is technical SEO?
Technical SEO is the process of optimizing the website with the help of technical features and techniques. It becomes easy for the search engine crawlers to crawl in a minimum time period and index the website without facing any problems. Our primary focus is on minimizing the time, that a crawler takes to crawl a website in technical SEO. So, some of the Technical SEO procedures which are widely used while optimizing any website are as follows:
- The domain name and Web hosting
- Page Speed
- The architecture of a website
- SSL Certificates
- 404 Errors
1. The domain name and web hosting:
Most people think that domain name and web hosting do not fall in technical SEO; for example, in (yourwebsite.com) the part your website keyword will indicate the Google about your website’s purpose, so if you need to develop a brand website, a brand name or company name would be the part of your domain keyword. More preferable if it is describing the nature of a business. Hence defining a domain name is technical in itself. Without using a keyword domain name, it is impossible to rank in begging as we all know, SEO is a slower process.
On the other hand, hosting is considered a part of technical SEO, and it is of four types, shared hosting, VPS hosting, Cloud hosting, and dedicated hosting. While purchasing any hosting, it should be followed that your hosting server should be according to your region and needs. Because in all these types of hosting sites, bandwidth and usage create a difference. Hence domain name of the targeted keyword and affordable hosting according to the navigation is beneficial while doing technical SEO to achieve Google search ranking.
2. Page speed:
Page speed is a severe issue for Google ranking; it directly impacts the ranking, especially loading over a mobile browser. According to Google, “For every second delay in mobile page load, conversations can fall by up to 13%.”
To understand this, we use a case study. Let’s suppose you are doing a business of 5 million every month. You make a few changes on your website, which affects a one-second decrease in your mobile page speed. You would suffer a loss of 13% at the end of the month, so if you are interested in checking the website’s page loading speed, specific tools like Page Speed Insights, GT Matrix, Pingdom, etc. These tools also provide suggestions to improve the speed of the website. And if your website is on word press, then there are various plug-ins to achieve high speed, such as cash plug-ins like word press super cash, short pixels, critical CSS, etc. All the things discussed in this paragraph are technical SEO and help any website achieve Google search ranking.
3. The architecture of the website:
As many happy visitors, as your website has, as much as Google shall like your website. Ultimately, your website would rank in Google, so the architecture of your website should be extraordinary. For detailed architecture recommendations, you may visit “schema.org.”
Good architecture means that your website’s design should be appealing, the navigation or website should be easy and smooth, and the search engine can easily crawl your website. So, to develop a suitable architecture for your website, you can use a good website theme. Main categories should not exceed figure 7 or 10, and subcategories should not exceed figure 15. It is also necessary for good architecture to post internal links in every post of your website to make it easy for the visitors to navigate through the website. It also helps in maximizing the views on your web page and dual time also. In the end, the hierarchy of your web page architecture should be top to bottom.
4. SSL certificate:
If your website has not had the badge of an SSL certificate, then the identification of a not secure mark will be presented at the start of your website. On the other hand, a badge of an SSL certificate would make your website secure. SSL certificate upgrades your website from HTTP to HTTPS, which would create the element of trust among your customers that your website is secure. Most of the ware hosting companies are providing free SSL, but in any other case, you can also purchase it from any hosting company easily. SSL certificates are part of technical SEO, which ensures a trustworthy relationship with your customers to maximize your web page views to enhance the Google search rankings by making your website secure.
5. 404 Errors:
Let’s suppose the page from your website is deleted, and when someone visits that page, then there will be a chance of 404 errors on your website. If there are a limited number of pages on your website, it would not be considered a big issue. Still, on the other hand, if the number of pages on your website is more than 200, then there is the chance of occurrence of many 404 errors just because, due to backlinks, one post may be attached to many other pages on your website. To sort this problem out, you can take help from the Google search console, which will allow you to fix that reason instead of deleting any page for any reason. Besides this, you can make the 404-error page more interesting by adding more things to that page so that if any visitor would accidentally comes to that page, he could not be able to leave that page until exploring more information due to the interesting factor you had created earlier but after 404 error.
All the above-discussed techniques are considered the best technical SEO techniques for a WordPress website to achieve Google search rankings.
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