8 whizzy free link-building strategies

Link Building is the process of acquiring links from other domains to our website to increase the position in organic results. It may seem simple, but in reality, it is not. Fortunately, there are many ways you can link to your website for free. 

We prepared for you 8 creative ways to get links for free without spending any money. Let me inspire you to apply some of these eight methods in practice.

Update current content

I guess you have a blog on your website. If not, it’s worth creating!

You should begin with checking your content and select the articles that generate the most traffic in organic results or have the potential to do so. Use the Google Search Console tool for analysis and the free tools of Ahrefs to select articles. Optimizing them is the first step to obtaining higher positions in organic results.

Actualize any outdated article, add the recent information or additional content. Your blog entries should be unique and high quality, so take care of the content.

If you have a company blog, make sure that the articles are thematically related to what you sell or offer. Try to create content that meets the expectations of your customers. It’s a good idea to write articles that will help users solve their problems, and excellently if the solution will be your product or service. 

Take care of your articles visually. Break down into small paragraphs with headings, bulleted lists, quotes, eye-catching photos, and infographics. We want our users to share your content on their social media.

Add a CTA (Call to Action) such as “Did you like the article? Share it!”. CTA is a button or text that aims to call the user to perform a specific reaction, like sharing the article on social media.

Do not forget about SEO principles: meta tags, alternative descriptions of the images, and internal linking. Only the finest quality in every aspect will allow you to achieve a higher position in the search results.

Create infographics

Infographics are a way of visually presenting information. In the era of constant rush, people don’t want to read text, but interesting infographics can grab their attention.

Infographics are my favorite and one of the most effective ways to collect backlinks. The reason is simple: people like to share good infographics and almost always use the link from the source of origin. Nowadays, everything ought to be easy, and downloading the infographic would take too much time and effort. Copy and paste the link is way easier.

Image by rawpixel.com on Freepik

You can use a simple and intuitive tool like Canva to create infographics or download free templates from stock platforms, like Freepik.com. The most important when creating infographics is put truthful information and take care of its attractiveness. Make sharing your infographic easier by using plugins or ready-made codes to paste on the website. Remember, that your target is to get a link to your website!

Guest articles

The smart way to get a free link to your website is to publish your content as guest posts and articles. Try to find blogs that already have traffic and are related to your business. Contact the owner or manager and picture the mutual value of the cooperation with you. The chances of success grow if they have already published guest articles.

A rule of thumb for guest posting is to mark external content with a note about the author. It is natural that website owners send a newsletter or add a post on social media informing about a new blog entry. They also mention the author if it is a guest post. 

Cooperation with bloggers

Are you an expert or specialist in something? What do you offer to your clients? Many bloggers want to interview experienced experts in a given area. Make their work easier and be the first to contact them. Offer an interview or a joint article. If necessary, give him a gift of your product or service.

Case study

Present the effects of your successful work or the case study of using your products or services. Present how you completed the task and show the results of your work on your website.

When creating a Case Study, try to make it look as good as possible. Eye-catching photos and infographics, reviews, the problem you were struggling with, and finally, give the solution and conclusions. Thanks to this method, you can convince your potential clients, because they will see the benefits of cooperation. A well-described case study is also a way to earn quality backlinks. It is a type of content that other bloggers and journalists are looking for.


Nowadays, creating glossaries of terms and definitions is gaining popularity. With this idea, you create magnetic and valuable content that can be easily quoted and shared by users.

Assure that your definitions are specific, to the point, and not too long. Think about putting a button for a quick share of the definition with the link to the source page.

Image by Parveender Lamba from Pixabay

Business catalogs

It is quite an easy and popular way to get links. The catalogs contain basic information about the company: name, address, contact details, link to the website, photos, and a short description. Remember to go for quality, no quantity. Choose valuable directories moderated by the site administrator that do not contain spam.

Verify that each directory has unique content optimized for keywords related to your business. Do not duplicate or copy descriptions, because duplicate content can be more harmful than helpful. Read our article to know how to avoid duplicate content.

Pay attention to the types of links in the directory. Of course, we are talking about backlinks with the parameter rel=”nofollow”. Your website will benefit more if the link to it is devoid of this parameter. To learn more about how to build good SEO links, look at this article.

If your business operates locally, add information about it in local directories. Focus on the catalogs with map localization. This will help raise awareness of your company in the local community. You can also add a company to directories related to your industry.


A good idea is to acquire links from online forums by expressing opinions on topics discussed by users. When searching for places, pay attention to the quality, traffic, and up-to-date status, as well as whether there is moderation that prevents spam.

Obtaining such a link can be simple if you have an account on a given site with experience and history. Adding links with a newly created account with no history ends up deleting the post, and sometimes even banning the account. Firstly, make yourself known to the community through expert comments on the forum. Comment on topics interesting to you, answer questions and be helpful. Try to do it as regularly and as best you can.

When you publish a few answers, you can try to insert a link in the next one, commenting on a topic related to your industry. Of course, make it useful and helpful, and surround it with good content. The link ought to result from the post, not just an activity aimed at obtaining it.


Acquiring external links is a crucial and inseparable element of SEO. Normally it is a costly process, although this may not always be the case. There are many free ways to get your link, but you have to invest your time. Obtain links regularly, if possible from multiple sources. In each of these ways, act wisely to maintain a good ranking on Google.

The money saved this way can be used with a much better effect, e.g. by investing in more efficient VPS hosting. It will make your website run smoothly, and flawlessly. Hosting quality, page load times, and no downtime is just as important to SEO as getting backlinks. Take care of that by choosing VPS hosting from UltaHost.

If you enjoyed this article, then you’ll love UltaHost hosting platform. Get 24/7 support from our support team. Our powered infrastructure focuses on auto-scaling, performance, and security. Let us show you the difference! Check out our plans!   

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